Have you drunk Ruifu coffee? If not, have you ever eaten the bread of Ruixing? Yes, Ruisheng not only has coffee, but also light food. Recently, Rui Xing has done another thing: to spend 200 million yuan to set up a baking company.
Rui Xing, who just went public by selling coffee lightning, has also played the idea of a dessert with Starbucks fully open the bar otherwise? Although Starbucks and Ruixing both sell coffee desserts, they are completely two ways, and there is no “frontal conflict”: the former emphasizes the third space experience; the latter is the take-away coffee.
As of March 31, Ruixing has a total of 2,370 stores across the country, of which more than 90 percents are fast-moving stores: through the consumer to the store to sell or take-out sales, saving space rental costs, thus achieving higher efficiency. These cache stores do not have a dine-in area.
No dine-in area? Isn’t that the “cloud kitchen” in the coffee industry?
Speaking of the cloud kitchen, the small compass thought of the Panda Star Kitchen, which received a $50 million Series C financing at the beginning of the year. This shared kitchen startup is mainly for take-away catering brands: rent a piece of land and distribute it to several merchants.
Is it a charter in the restaurant industry? Not also. Service is an important part of the company: it includes integrated solutions for operations management, supply chain, brand promotion and more. According to the description of Panda Star Chef, the company has laid out more than 100 shared kitchens, covering about 500 food and beverage brands, including the small blue cup Ruixun coffee, sea fishing, fast food brand Wallace and so on.
Not just China. In the first half of this year, following the trend of take-out, the cloud kitchen has long hanged a whirlwind around the world. . .
In January, India Cloud Kitchen Startup InnerChef received $6.5 million in financing.
In February, the cloud kitchen founded by Uber co-founder Travis Kalanick acquired the domestic legendary alliance.
In March, Deliveroo opened the Deliveroo Food Market in Singapore with the concept of a cloud kitchen.
In April, Southeast Asia traveled Unicorn Grab to open two new cloud kitchens in Jakarta.
In May, Singapore’s cloud kitchen startup Grain was awarded $10 million in financing.
Malaysian cloud kitchen startup Dahmakan receives $5 million in Series A financing
The rise of the take-away market has driven the development of shared kitchens. The advantage of this model is that on the one hand, it provides venues, reduces the cost of opening catering brands, and improves efficiency; on the other hand, it provides operational services, which enables merchants to produce more quality-assured take-outs and form a brand effect, thereby improving overall competitiveness.
This time, our neighbor Southeast Asia seems to have entered a different Daguai upgrade with us.
Dahmakan & Grain: Send Your Own Meal
When the domestic panda star kitchen said: it will not save money with the US group, hungry, and grab the distribution business to take the demise; Southeast Asia’s start-up has to develop to the “full chain” model.
Headquartered in Kuala Lumpur, Dahmakan sees takeaways Foodpanda, GrabFood and Deliveroo as their enemies. In order to distinguish them, the company does not send other people’s meals, nor does it cook for others, but “send their own meals,” reducing the cost of intermediaries and passing the value directly to consumers.
Dahmakan has its own chef and food delivery staff. The platform changes dishes every day, and customers can order preset menus and choose meal delivery time in advance. At the same time, the company uses machine learning and artificial intelligence systems to automate 80 percents of the production and distribution processes, optimizing sales forecasting accuracy and food development (which seems to be very powerful).
With the latest round of financing, Dahmakan, who has settled in Malaysia and Thailand, said that he would advance to Indonesia and Singapore at the end of the year.
Are you coming to Singapore? Competitor Grain sneezed. The company is also a play, saying that it has achieved profitability and will not over-reliance on capital (which has just melted $10 million). Grain can make thousands of orders a day in Singapore with annual sales of eight digits; the founder said that the company doubled its sales last year and is now ready to march into Bangkok.
Both companies are coming to the forefront. You come to me to take capital out to expand, but is this full chain model really a play?
Until today, the main income of the domestic Panda Star Kitchen is also derived from the B-end, not C-side business. Since it has reached a certain scale, why not go directly to the C-end? Because the small platform of the small restaurant brand is alive. First, the user has developed the habit of ordering food on the hungry and beautiful group; secondly, will you eat a restaurant every day?
There are large traffic companies in China, and there are Internet giants such as Alibaba and Tencent. In contrast, Southeast Asia, a variety of delivery companies can not be played, but it is comparable. No giant monopoly industry? Then let me try it. Therefore, these cloud kitchen start-ups are each battalion, creating an end-to-end business model, from material selection, cooking to distribution and integrated management, directly serving consumers, wanting to be the overlord in the takeaway world.
Not only the cloud kitchens such as Dahmakan and Grain, but also Deliveroo and Grab, which started selling and distributing, have also expanded their battlefields and opened offline kitchens.
It is not good to pull such a full chain front too long. Especially the most complicated distribution links require a lot of capital support, and it is more difficult to make a profit. Take Ruixing in China as an example.
The company initially outsourced food delivery to SF, and recently had to cooperate with more take-away companies because of the rising demand. There are two possibilities for these players in Southeast Asia after the war:
1.The whole chain company takes over the takeaway industry. This company must be diversified: its own cloud kitchen, other small and medium catering brands; and the annexation of some distribution companies, increasing coverage. Such a company is in all likelihood a unicorn.
2. The industry has specialization. This is similar to the current situation in China. At the same time that the cloud kitchen is expanding its scale, it is difficult to keep up with the distribution ability. In the end, it may give up this link and focus on building a restaurant brand. If the food delivery company is big enough, it is possible to buy these delicate cloud kitchens in turn.
The small compass thinks the latter is more likely to happen. Traveling unicorns Grab and Go-Jek are all in a hurry and want to make a name for themselves in the take-out battlefield; these companies that started with travel have a certain foundation in logistics, combined with years of accumulation and capital support, more likely to be in a short time.
Harvest the flow and cultivate user habits. The last thing that laughs must be an all-encompassing comprehensive platform: consumers will not be tired of eating only the various cloud kitchens and independent small and medium-sized catering brands.